Objectively Better Advertising Tips and Strategies

Join over 50,000 digital marketers, advertisers, strategists and get the latest advertising news, trends, and tips delivered right to your inbox.

Media Trading and Investing: Is It Right for You? With Media Tradesman Jonathan Sorkenn

In this Up Arrow Podcast episode, William Harris sits down with Jonathan Sorkenn, the Senior Vice President of Evergreen Trading, to talk about how to convert your assets to media. Jonathan discusses the ideal candidates for media trading, how he facilitated a triple-win for a customer, and how to buy and sell media effectively.

Above-The-Fold CRO: Don’t Make Users Scroll With Chase Mohseni

Join William Harris in today’s episode of the Up Arrow Podcast as he welcomes Chase Mohseni, the CMO of Heatmap.com, to talk about above-the-fold CRO. He shares the CRO metrics brands should track, why building software is like baking a cake, how nostalgia drives conversions, and the most detrimental CRO mistakes.

How To Get Acquired as a $10 Million DTC Brand

Join William Harris in today’s episode of the Up Arrow Podcast as he invites Nicholas Weiksner, the CEO and Founding Partner of South Col, to speak about preparing your e-commerce brand for an acquisition. Nicholas talks about forecasting your brand’s future, his market projections for 2024, and how his friend happened to date Jerry Seinfeld.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.