Month: May 2015

apps for social media

5 Must Have Apps in Your Social Media Toolbelt

I’ve had the privilege of working with some really dynamic social media individuals in social media. My mentor was Sujan Patel – who is an absolute heavy-weight in anything related to digital marketing, I managed the Social Media team at When I Work, a SaaS startup, during the time that I was in charge of marketing there, and…

Girl Fingers in ears Ignoring Facebook Ads

Stop Ignoring Facebook Ads: Your Keys To Success

Facebook ads – you either love them or hate them – but if you’re in ecommerce, you better cozy up to them quickly. Merchants are seeing 500%+ returns from Facebook ads – you simply can’t ignore that kind of Return On Ad Spend (ROAS) if you plan on growing your business in 2015. Facebook has…

email marketing craziness

Consistency, Crazy People, and Email Marketing

Email marketing takes up most of my day. Scratch that. Email marketing used to take up most of my day. Did you stop sending emails? Nope. Did you send less emails? Nope. Quite the opposite. So what on earth did you do? We changed, and then stayed the same. Huh? Let me explain from the beginning… I, like…

how to double your fb followers

Double Your Facebook Followers in 60 Days

As a general rule, I’m not a fan of the term, “growth hacking”. Mostly it’s because it seems to convey some really small hack that somehow will bring about huge results – results that are almost never repeatable. But, if you want to dramatically grow your Facebook followers – then this is one growth hack…

FB ads ROI

How I Got 500% ROI from Facebook Ads

What if I told you that I have an advertising campaign on Facebook that generates over 500 percent ROAS (Return on Advertising Spend)? And that same campaign routinely sees anywhere from six to 15 percent CTR (Click-Through-Rate). Maybe this sounds a bit like advertising folklore, but not only am I doing it – I can…