Tyler Hakes

Tyler Hakes is strategy director at Optimist, a full-service content marketing agency that helps startups, SaaS, nonprofits, and agencies grow through strategic content and SEO.

Fixing the customer journey for ecommerce

Rethinking the Customer Journey: How Ecommerce Companies Can Take Control of the Full Customer Experience

Rethinking the Customer Journey: How Ecommerce Companies Can Take Control of the Full Customer Experience The way we think about marketing, sales, and service is changing. In fact, things have already changed. For most online businesses–and especially ecommerce companies–the path to purchase is not linear. Very few customers land on your homepage, click onto your…

drive ROI with content marketing

How to Build an ROI-Driven Content Marketing Strategy

“How do we write an article that gets shared 10,000 times on Facebook, gets retweeted 20,000 times, generates 100 backlinks, and ranks #1 on Google for a search term with 5,000 search queries per month?” Does this sound like the kind of discussion your team is having about content marketing? It’s not rare. Many teams…