William Harris

As the founder and CEO of the rapid-growth ecommerce advertising agency, Elumynt, William Harris has been critical to driving growth for multiple startups in ecommerce and SaaS with 6 recent exits, the largest selling for almost $800M. His contributions have been featured on Forbes, Entrepreneur, Fast Company, Shopify, The Next Web, and many more.

Using bayes theorem in advertising statistics

Are Digital Advertisers Allergic to Statistics?

“Being right 90% of the time means 50% of your ads aren’t performant.” If that math sounds absurd to you, feel free to read the rest of this article and write me a scathing review in the comments. Over the years I’ve been noticing an unfortunate reality — advertisers aren’t very good with statistics. Maybe…

Being a Born Entrepreneur Doesn’t Automatically Mean You’re a Born Leader

Being a Born Entrepreneur Doesn’t Automatically Mean You’re a Born Leader

More often than not, we tend to think of entrepreneurship and leadership as synonymous qualities. Entrepreneurs are expected to break new ground, be innovative, start something new. It only stands to reason they would naturally take charge of what they’ve created and lead it. However, it turns out that the required skills of an effective entrepreneur are almost entirely different from the required skills of an effective

What Aristotle Can Teach You About Marketing

Thousands of years ago, a guy named Aristotle had lots of ideas about everything from religion and ethics to medicine and science. He also happened to be a very persuasive speaker — so persuasive that his teachings still shape the way we think about the world today. But what does this all have to do…

Amazon and whole foods

Grocery Chains are Afraid of Amazon—But This Guy Isn’t

  The Onion jokes that Jeff Bezos’s advice to anyone starting a business is to “remember that someday I will crush you.” We nervously laugh because it feels a little too close to reality. When Amazon announced it was acquiring Whole Foods, the entire grocery industry quaked. Amazon is the company you don’t want to list…