To a business owner, there’s nothing more frustrating than running a plethora of ad creative tests on TikTok or Facebook without getting any conclusive feedback about which ad is performing the best. Nothing, that is, except getting the wrong conclusive feedback. For instance, look at this very beautiful ad creative analysis from a reputable app….
“Being right 90% of the time means 50% of your ads aren’t performant.” If that math sounds absurd to you, feel free to read the rest of this article and write me a scathing review in the comments. Over the years I’ve been noticing an unfortunate reality — advertisers aren’t very good with statistics. Maybe…
tl;dr Facebook Ads reporting on ROAS is broken. You’re likely pulling back on Facebook ads as a result, and hurting your business even more. Switching to a different metric based on the two cold-hard facts of your business (money leaving your bank and money going into your bank) can get you back on track and…
More often than not, we tend to think of entrepreneurship and leadership as synonymous qualities. Entrepreneurs are expected to break new ground, be innovative, start something new. It only stands to reason they would naturally take charge of what they’ve created and lead it. However, it turns out that the required skills of an effective entrepreneur are almost entirely different from the required skills of an effective
Thousands of years ago, a guy named Aristotle had lots of ideas about everything from religion and ethics to medicine and science. He also happened to be a very persuasive speaker — so persuasive that his teachings still shape the way we think about the world today. But what does this all have to do…
The Onion jokes that Jeff Bezos’s advice to anyone starting a business is to “remember that someday I will crush you.” We nervously laugh because it feels a little too close to reality. When Amazon announced it was acquiring Whole Foods, the entire grocery industry quaked. Amazon is the company you don’t want to list…