William Harris

A constant bridge of communication between a leader and an employee not only reduces inefficiencies but also leads to a healthier and more productive workplace for all.

apps for social media

5 Must Have Apps in Your Social Media Toolbelt

I’ve had the privilege of working with some really dynamic social media individuals in social media. My mentor was Sujan Patel – who is an absolute heavy-weight in anything related to digital marketing, I managed the Social Media team at When I Work, a SaaS startup, during the time that I was in charge of marketing there, and…

how to double your fb followers

Double Your Facebook Followers in 60 Days

As a general rule, I’m not a fan of the term, “growth hacking”. Mostly it’s because it seems to convey some really small hack that somehow will bring about huge results – results that are almost never repeatable. But, if you want to dramatically grow your Facebook followers – then this is one growth hack…

FB ads ROI

How I Got 500% ROI from Facebook Ads

What if I told you that I have an advertising campaign on Facebook that generates over 500 percent ROAS (Return on Advertising Spend)? And that same campaign routinely sees anywhere from six to 15 percent CTR (Click-Through-Rate). Maybe this sounds a bit like advertising folklore, but not only am I doing it – I can…

Baby-Bathtub-Pavlov-Dad-Conditioning

If Pavlov was a Dad (and had an iPhone)

A lot of parents struggle with getting their kids to take a bath or go to bed on time.  There are a number of ideas that people suggest – and I’m sure your mother-in-law has a “secret recipe” for success that she reminds you about daily.  But, I’d like to think that I stumbled upon…

How-To-Get-Setup-Google-Map-Small-Business

How to Get Your Shop on Google Maps

Chances are your shop is already set up on Google Maps – and now you want to claim it so you can update the phone number, address, hours of operation, reviews and all sorts of other things that are important with your listing on Google.  A lot of people might not realize the value of…