Sales was a major concern during the winter months because the company sells winter apparel and has a shorter shopping season. This increase in sales needed to be met with an improvement in ROAS (Return on Advertising Spend).
Overwhelming improvement was made within the first two weeks of Elumynt taking over advertising.
Within the first two weeks, Elumynt was able to decrease the CPA (Cost Per Acquisition) by 52%, increase revenue by 136%, and increase ROAS (Return on Ad Spend) by 122%.