Elumynt

The Brand

Who we took on

Old World Christmas designs and sells handcrafted glass Christmas ornaments and other holiday decorations inspired by traditional European craftsmanship. Their products are cherished by customers for their intricate designs and high quality, bringing a touch of old-world charm to modern holiday celebrations.

The Challenges

What we were up against

Old World Christmas needed a robust strategy to effectively manage paid social advertising across multiple platforms. Achieving strict ROAS and MER goals was critical, making overspending a non-option. Additionally, navigating a competitive social media advertising landscape required a partner capable of delivering consistent, high-impact results.

The Strategy

This is where we come in

Elumynt has been a trusted partner for Old World Christmas since 2020, taking the lead on social advertising campaigns with a focus on Facebook and Instagram. Their strategy involved creating comprehensive ad campaigns, producing engaging content, and conducting thorough market research to refine targeting and messaging.

A key part of Elumynt’s approach was meticulous budget management to meet financial targets. By leveraging Facebook Ads Manager, Instagram Insights, and Google Analytics, they were able to monitor, analyze, and optimize campaign performance effectively.

Elumynt implemented the MER framework to scale campaigns strategically based on demand rather than sticking to a rigid budget forecast. This flexibility allowed them to avoid overspending during low-demand periods while maximizing revenue during peak times. For example, an unexpected surge in demand in December led to an impressive 82% revenue growth, as Elumynt scaled the campaigns accordingly.

Beyond Facebook and Instagram, Elumynt also explored and integrated additional platforms, driving significant double-digit growth year after year. Their collaboration with other partners ensured cohesive marketing efforts and a consistent, high-performing team.

The Results

And this is how it’s done

Since partnering with Elumynt, Old World Christmas has consistently hit their ROAS targets while achieving impressive growth. Key results include:

Year-over-year growth of 43% in 2023, with a remarkable 58% growth in Q3, a period previously underinvested based on demand.
37% increase in new customer revenue, with 40% growth in Q3 and Q4.
Successfully maintaining an MER goal of 4.25x for the year, scaling strategically based on demand.
Use of post-purchase surveys to inform channel mix, unlocking additional scale by shifting a higher percentage to social.

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I've worked with all of the big fancy agencies. None of them are even in the same league as Elumynt. They're understanding, responsive, and most importantly — way more effective than anyone else I've ever worked with."