Advertising

Using bayes theorem in advertising statistics

Are Digital Advertisers Allergic to Statistics?

“Being right 90% of the time means 50% of your ads aren’t performant.” If that math sounds absurd to you, feel free to read the rest of this article and write me a scathing review in the comments. Over the years I’ve been noticing an unfortunate reality — advertisers aren’t very good with statistics. Maybe…

Jeff Bezos May Have a Space Company, But Amazon Advertising Was a Rocket Ship In Its Own Right in 2020 (And It’s In for Another Boost This Year)

As a company, Amazon booked record revenues of $386 billion in 2020, while its stock price appreciated 74%. Those weren’t its only impressive numbers, however. Its U.S. ad revenue last year grew to $15.7 billion, up an eye-popping 52.5% from 2019. Now here’s a little quiz about 2021: Who will be the leading share gainer…

Funny facebook ads

5 Hilarious eCommerce Facebook Ads That Worked Incredibly Well

Can you recognize this handsome devil? If you’ve ever been scrolling down your news feed and caught site of the gold-pooping unicorn video, you’ll recognize this long-haired prince from the ads for Squatty Potty. (If not, don’t worry! I embedded it under their section below just for you.) People remember him (and the product) because…