Content Marketing

drive ROI with content marketing

How to Build an ROI-Driven Content Marketing Strategy

“How do we write an article that gets shared 10,000 times on Facebook, gets retweeted 20,000 times, generates 100 backlinks, and ranks #1 on Google for a search term with 5,000 search queries per month?” Does this sound like the kind of discussion your team is having about content marketing? It’s not rare. Many teams…

How to Not Suck at Reddit

Reddit is tough. You can’t just post a promotional link to your blog and hope that people will like it – even if it is perfectly relevant and informational (trust me – I learned the hard way) unless you want to buy Reddit upvotes. You have to figure out the right game plan for using…

Paid Content Promotion Free Content Strategy

The 12 Hottest Tools for Content Promotion

Content marketing is nothing without good promotion. Many people furiously write great blog posts, hoping an insane amount of new customers will magically find their content. It doesn’t work that way. Promotion was important before content marketing became hip. And it will be important long after we move to the next wave of marketing. Promotion will…