Fixing the customer journey for ecommerce

Rethinking the Customer Journey: How Ecommerce Companies Can Take Control of the Full Customer Experience

Rethinking the Customer Journey: How Ecommerce Companies Can Take Control of the Full Customer Experience The way we think about marketing, sales, and service is changing. In fact, things have already changed. For most online businesses–and especially ecommerce companies–the path to purchase is not linear. Very few customers land on your homepage, click onto your…