The Onion jokes that Jeff Bezos’s advice to anyone starting a business is to “remember that someday I will crush you.” We nervously laugh because it feels a little too close to reality. When Amazon announced it was acquiring Whole Foods, the entire grocery industry quaked. Amazon is the company you don’t want to list…
You’ve built a profitable ecommerce business — your shop is running smoothly, your fulfillment process has been optimized, and you finally have some time to think about how to scale. So where do you start? What’s the most important area to focus in on when you’re trying to develop new strategies, set new budgets, and…
When you’re a large eCommerce store pushing thousands of orders every month – the last thing you want to think about is completely migrating your money-maker to another platform. It’s a lot of work, and you’re pretty sure it will destroy sales – so you put it off. You keep putting it off until eventually,…
Every eCommerce store owner is looking for a way to streamline their store management, increase growth, and ultimately make more money. In reality, being an eCommerce store owner is a lot of hard work and there are not that many quick fixes that will result in double-digit growth for your store. There are a few…
I’ve had the privilege of working with some really dynamic social media individuals in social media. My mentor was Sujan Patel – who is an absolute heavy-weight in anything related to digital marketing, I managed the Social Media team at When I Work, a SaaS startup, during the time that I was in charge of marketing there, and…
Facebook ads – you either love them or hate them – but if you’re in ecommerce, you better cozy up to them quickly. Merchants are seeing 500%+ returns from Facebook ads – you simply can’t ignore that kind of Return On Ad Spend (ROAS) if you plan on growing your business in 2015. Facebook has…