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Above-The-Fold CRO: Don’t Make Users Scroll With Chase Mohseni

Join William Harris in today’s episode of the Up Arrow Podcast as he welcomes Chase Mohseni, the CMO of Heatmap.com, to talk about above-the-fold CRO. He shares the CRO metrics brands should track, why building software is like baking a cake, how nostalgia drives conversions, and the most detrimental CRO mistakes.

How To Get Acquired as a $10 Million DTC Brand

Join William Harris in today’s episode of the Up Arrow Podcast as he invites Nicholas Weiksner, the CEO and Founding Partner of South Col, to speak about preparing your e-commerce brand for an acquisition. Nicholas talks about forecasting your brand’s future, his market projections for 2024, and how his friend happened to date Jerry Seinfeld.

The Slow Fashion Boom: How Pioneer Kristian Hansen Is Changing the Fashion Industry

In today’s Up Arrow Podcast episode, William Harris chats with Kristian Hansen, the Founder and CEO of the sl∅ fashion company, about revolutionizing slow and sustainable fashion. Kristian describes how he generates a consistent feedback loop, the challenges he faced launching his brand, and the importance of sustainability in the fashion industry.

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