Objectively Better Advertising Tips and Strategies

In today’s episode of the Up Arrow Podcast, William Harris sits down with Matt Kovacs, President and Lead Strategist at Blaze PR, to discuss how to execute PR that drives measurable business growth. He talks about aligning PR with acquisition or retail goals and best practices for media training, leveraging influencer partnerships, and supporting founder-led storytelling.

In this week’s episode of the Up Arrow Podcast, William Harris chats with Dani Dufresne, Founder and Executive Producer of The Auxiliary Co, about how to produce branded content that converts. Dani shares how misaligned incentives break creative, why building slow beats burning fast, and what brands can learn from influencers and legacy agencies.

Tune in to this episode of the Up Arrow Podcast as William Harris invites Carly Chenault, Founder of MARKET EDIT, to discuss scaling a retail brand by transitioning back into brick-and-mortar. Carly talks about building a community through immersive pop-ups, the psychology of retail layouts, and how to fail strategically.

In this episode of the Up Arrow Podcast, William Harris interviews Robert Gilbreath, fractional executive CEO, CMO, and COO, about overcoming decision fatigue in business leadership. Robert talks about breaking decision-making paralysis, how fear impacts leadership choices, and how to empower teams to make informed decisions.

In this episode of the Up Arrow Podcast, William Harris interviews Panagiota Hatzis, VP of Human Resources at HexClad Cookware, about using people operations as a strategic growth engine. She explains how to encourage guilt-free time off for employees, the difference between effort and authentic business results, and how to close the gap between leadership intent and the employee experience.

In the latest episode of the Up Arrow Podcast, William Harris sits down with Sam Nebel, Co-founder and Chief Commercial Officer at Goodwipes, to discuss building and scaling a high-performing CPG brand. Sam talks about shifting your role as a founder to scale, how operations impact product performance, and the value of consumer-driven product design.

In today’s exclusive episode of the Up Arrow Podcast, William Harris interviews Grok, created by xAI, about using AI to scale e-commerce brands. Grok shares what an AI-first brand will look like in 2030, whether AI can become truly conscious, and the ethical concerns about its rapid development.

In this episode of the Up Arrow Podcast, William Harris converses with Caitlin Choate, Global Head of Marketing at Boatsetter, about turning product transactions into lifestyle-driven brand movements. Caitlin discusses brand versus performance alignment, using PR and influencers as a storytelling medium, and why cultivating serendipity can catalyze unexpected career opportunities.

Join William Harris in this episode of the Up Arrow Podcast as he welcomes Jesse Allouf, Chief Marketing Officer at Tire Agent, to discuss optimizing e-commerce growth through data insights. Jesse explains the importance of consistent messaging, how to align marketing efforts with finance and leadership, and the fundamentals of e-commerce growth.