To a business owner, there’s nothing more frustrating than running a plethora of ad creative tests on TikTok or Facebook without getting any conclusive feedback about which ad is performing the best. Nothing, that is, except getting the wrong conclusive feedback. For instance, look at this very beautiful ad creative analysis from a reputable app....

OK, the title is a little ridiculous. We actually debated changing the timeframe just so that it didn’t sound way too sensational, but we decided not to because it wouldn’t be honest. So hold your skepticism, or don’t, but at least read the article until the end. TLDR: A new campaign structure was put into...

“Being right 90% of the time means 50% of your ads aren’t performant.” If that math sounds absurd to you, feel free to read the rest of this article and write me a scathing review in the comments. Over the years I’ve been noticing an unfortunate reality — advertisers aren’t very good with statistics. Maybe...

TLDR: If you’re measuring performance of ads based on the conversion data Facebook is showing you, you’ve been optimizing using unreliable data & not making the best decisions to reach your goals. Not only are you missing out on attribution, but you’re also getting misattribution. We have a fix to help you make the right...

tl;dr Facebook Ads reporting on ROAS is broken. You’re likely pulling back on Facebook ads as a result, and hurting your business even more. Switching to a different metric based on the two cold-hard facts of your business (money leaving your bank and money going into your bank) can get you back on track and...

tl;dr Statistically modeled conversions in Facebook don’t have revenue tied to them, therefore ROAS is being under-reported. This implies we as advertisers need to figure out other ways to measure accurate performance, like using AOV from Google Analytics and purchases from your desired attribution window to build a more accurate ROAS. What the heck happened...

As a company, Amazon booked record revenues of $386 billion in 2020, while its stock price appreciated 74%. Those weren’t its only impressive numbers, however. Its U.S. ad revenue last year grew to $15.7 billion, up an eye-popping 52.5% from 2019. Now here’s a little quiz about 2021: Who will be the leading share gainer...

More often than not, we tend to think of entrepreneurship and leadership as synonymous qualities. Entrepreneurs are expected to break new ground, be innovative, start something new. It only stands to reason they would naturally take charge of what they’ve created and lead it. However, it turns out that the required skills of an effective entrepreneur are almost entirely different from the required skills of an effective

Thousands of years ago, a guy named Aristotle had lots of ideas about everything from religion and ethics to medicine and science. He also happened to be a very persuasive speaker — so persuasive that his teachings still shape the way we think about the world today. But what does this all have to do...