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The Steve Jobs of Leather: Growing a DTC Brand to $150M With Curtis Matsko

In today’s episode of the Up Arrow Podcast, William Harris welcomes Curtis Matsko, the Founder and CEO of Portland Leather Goods, to talk about creating a foundation for profitable long-term growth. Curtis explains how to build a solid customer retention cycle, how he created Craigslist ads to acquire talent, and how overcoming alcohol addiction influenced his growth and decision-making mindset.

Gen AI for eCommerce: Actual Prompts To Scale Beyond $10M With Jimmy Slagle

In today’s episode of the Up Arrow Podcast, William Harris chats with Jimmy Slagle, the Co-founder of EVA, about strategic methods for leveraging AI in e-commerce. Jimmy shares ethical and unethical uses of AI, how to create AI-powered UGC, and how he scaled and flipped Instagram accounts in high school.

The Biggest Spender on Meta Ads Believes “Data-Driven” Is a Myth With Christian Limon

In the latest episode of the Up Arrow Podcast, William Harris chats with Christian Limon about advertising on Meta and Google beyond leveraging data-driven insights. Christian shares his experience scaling multiple brands, the latest investment and Bitcoin trends, and common advertising misconceptions.

DNVB to Retail: Omnichannel CPG Secrets From 3-Time 9-Figure Founder Clayton Christopher

In this week’s episode of the Up Arrow Podcast, Clayton Christopher, the Founder of Astō Consumer Partners, joins William Harris to talk about launching CPG brands into retail channels.

Generative AI Prompt Engineering for the Modern AI Marketer With Pam Didner

In the latest episode of the Up Arrow Podcast, William Harris invites B2B marketing consultant Pam Didner to speak about engineering custom AI prompts for your business. Pam shares her recommended AI tools for image and content creation, how to overcome growth barriers, and the importance of treating your customers with dignity.

Beyond Demographics: Scale Profits Using These Next-Level Customer Insights With Jeremiah Prummer

In this week’s episode of the Up Arrow Podcast, William Harris sits down with Jeremiah Prummer, the CEO of KnoCommerce, to discuss optimizing customer surveys to scale.

AI & Conversion: Stop Using AI To Find Efficiencies - Instead Find Deficiencies With Andy Crestodina

Tune in to this episode of the Up Arrow Podcast as William Harris chats with Andy Crestodina, the Co-founder and Chief Marketing Officer at Orbit Media Studios, about revolutionizing AI for CRO. Andy talks about increasing search rankings with AI-driven analytics platforms, how AI will alter internet searches, and AI’s potential beyond e-commerce content creation.

Unlocking Nearly 9-Figures of Revenue Using a Customer Listening Flywheel With Matt Van Swol

In the latest episode of the Up Arrow Podcast, William Harris welcomes Matt Van Swol, the Head of Subscription Growth at Wyze, to talk about integrating customer feedback into subscriptions. Matt shares how to leverage AI intentionally, how to craft offerings tailored to the customer, and the impact of Hurricane Helene on local businesses.

Resilience, Risks, and Roasting a Coffee Empire to 3,000 Walmarts With Luke Schneider

In today’s episode of the Up Arrow Podcast, William Harris chats with Luke Schneider, the Founder and CEO of Fire Dept. Coffee (FDC), about building a robust community and team to scale. Luke discusses social selling, FDC’s subscription offers, and how the company received its first publicity and navigated a trademark lawsuit.

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