Objectively Better Advertising Tips and Strategies

In the latest episode of the Up Arrow Podcast, William Harris invites B2B marketing consultant Pam Didner to speak about engineering custom AI prompts for your business. Pam shares her recommended AI tools for image and content creation, how to overcome growth barriers, and the importance of treating your customers with dignity.

In this week’s episode of the Up Arrow Podcast, William Harris sits down with Jeremiah Prummer, the CEO of KnoCommerce, to discuss optimizing customer surveys to scale.

Tune in to this episode of the Up Arrow Podcast as William Harris chats with Andy Crestodina, the Co-founder and Chief Marketing Officer at Orbit Media Studios, about revolutionizing AI for CRO. Andy talks about increasing search rankings with AI-driven analytics platforms, how AI will alter internet searches, and AI’s potential beyond e-commerce content creation.

In the latest episode of the Up Arrow Podcast, William Harris welcomes Matt Van Swol, the Head of Subscription Growth at Wyze, to talk about integrating customer feedback into subscriptions. Matt shares how to leverage AI intentionally, how to craft offerings tailored to the customer, and the impact of Hurricane Helene on local businesses.

In today’s episode of the Up Arrow Podcast, William Harris chats with Luke Schneider, the Founder and CEO of Fire Dept. Coffee (FDC), about building a robust community and team to scale. Luke discusses social selling, FDC’s subscription offers, and how the company received its first publicity and navigated a trademark lawsuit.

In this episode of the Up Arrow Podcast, William Harris sits down with Andrew Gerrie, the Founder of Mend, to discuss PR strategies for e-commerce brands. Andrew shares why products are the secret to effective PR campaigns, how to measure results from your efforts, and how to appear in popular holiday gift guides.

In today’s episode of the Up Arrow Podcast, William Harris welcomes Mike Robinson, the Founding Member and Head of Retail Solutions at The Eighth Notch, to discuss delivery density and optimizing last-mile delivery. He talks about delivery route optimization, the emerging role of automation and robotics in logistics, and his perspective on social media addictions.

Tune in to today’s episode of the Up Arrow Podcast as William Harris chats with Nancy Harhut, the Co-founder and Chief Creative Officer at HBT Marketing, about behavioral science tactics for e-commerce marketing. Nancy shares customer decision-making shortcuts, the true drivers of purchasing decisions, and why you should optimize for lifetime value rather than one-time purchases.

In this week’s episode of the Up Arrow Podcast, William Harris chats with Will Haire, the Co-founder and CEO of BellaVix, about optimizing sales on Amazon. Will explains Amazon’s fee structures and pricing requirements, the importance of building an audience, and the key differences between Vendor and Seller Central.