Objectively Better Advertising Tips and Strategies

In this episode of the Up Arrow Podcast, William Harris interviews Jacques Spitzer, CEO of Raindrop, about the secrets to creating high-impact content for multiple advertising channels. Jacques talks about Dr. Squatch’s risky campaign, the components of a great ad, and the difference between high-growth and stagnating brands.

In today’s episode of the Up Arrow Podcast, William Harris hosts Nathan Chan, the Founder and CEO of Foundr, about how he built Foundr into one of the most recognized entrepreneurial media brands. Nathan shares his three-part strategy for brand growth, how he cracked Instagram’s growth formula, and why personal branding is the future of entrepreneurship.

In today’s episode of the Up Arrow Podcast, William Harris invites Kristan Bauer, an Advisor and the Founder of Conifr Media, to talk about optimizing resource content for e-commerce SEO. Kristan shares SEO strategies for AI-driven search engines, how to resolve technical SEO issues, and how to leverage competitive gap analysis to identify content opportunities.

In this episode of the Up Arrow Podcast, William Harris chats with Will Nitze, Founder and CEO of IQBAR, about creating a $100 million CPG brand. Will discusses the importance of evolving product positioning, optimizing supply chain operations, and scaling through an omnichannel strategy. He also dives into overcoming manufacturing challenges, maintaining a lean team, and controlling your psychology for continuous results.

In this week’s episode of the Up Arrow Podcast, William Harris hosts Tamsen Webster, the Founder and Chief Learning Officer at Message Design Institute, to explore the nine principles of lasting change and how to gain buy-in for organizational transformation.

In the latest episode of the Up Arrow Podcast, William Harris talks with Josh Durham, the Founder of Aligned Growth, about scaling influencer partnerships. Josh shares his experience working with celebrity influencers like Tony Hawk, how to measure influencer marketing effectively, and how brand interactions drive purchase decisions.

Tune in to the latest episode of the Up Arrow Podcast as William Harris chats with Preston Rutherford, the Co-founder of Marathon Data, about creating brand marketing content. Preston explains the 95 rule, how he recovered his brand from bankruptcy, and his engaging text and email marketing approach.

In today’s episode of the Up Arrow Podcast, William Harris hosts Andrew Youderian, the Founder of eCommerceFuel, to discuss building strong e-commerce stores to achieve financial freedom. Andrew explores AI’s potential to enhance e-commerce websites, the importance of maintaining conviction in your efforts, and allocating efforts throughout various areas of your life.

In this episode of the Up Arrow Podcast, William Harris chats with Sarah Carusona, a Fractional CMO and Head of Growth at MentorPass, about strategies for profitable brand growth. Sarah explains how to obtain founder buy-in for content strategies, why you shouldn’t rely solely on UGC and TikTok Shop, and her attribution system for content-driven sales.