Objectively Better Advertising Tips and Strategies

In this episode of the Up Arrow Podcast, William Harris talks with Katie Richardson, the Founder of Puj, about weaving resilience and savvy branding into business growth. Katie illustrates the profound impact of storytelling through product experiences, the courage needed to reinvent oneself, and the empowering shift from a single-goal focus to a multifaceted approach to life and business.

In today’s Up Arrow Podcast episode, Matt Bertulli, the Co-founder and CEO of Lomi and Pela Case, joins William Harris to talk about sustainable growth for DTC businesses. He shares why building trust is foundational for high-performance teams and what it takes to scale effectively in the e-commerce world.

In today’s Up Arrow Podcast episode, William Harris hosts Shani Bocian, the Co-founder and CEO of Allermi, to talk about the rise of DTC medicine. Shani explains how she built a nine-figure e-commerce store, how Allermi provides personalized and accessible healthcare, and the obstacles she faced scaling her brand.

In this episode of the Up Arrow Podcast, William Harris joins Josh Behr, the Founder and CEO of AMB Interactive, who shares email personalization tactics. Josh explains why you shouldn’t rely on anonymous user tracking, contact enrichment for B2C companies, and the significance of email designs.

In this Up Arrow Podcast episode, William Harris sits down with Jonathan Sorkenn, the Senior Vice President of Evergreen Trading, to talk about how to convert your assets to media. Jonathan discusses the ideal candidates for media trading, how he facilitated a triple-win for a customer, and how to buy and sell media effectively.

Join William Harris in today’s episode of the Up Arrow Podcast as he welcomes Chase Mohseni, the CMO of Heatmap.com, to talk about above-the-fold CRO. He shares the CRO metrics brands should track, why building software is like baking a cake, how nostalgia drives conversions, and the most detrimental CRO mistakes.

Join William Harris in today’s episode of the Up Arrow Podcast as he invites Nicholas Weiksner, the CEO and Founding Partner of South Col, to speak about preparing your e-commerce brand for an acquisition. Nicholas talks about forecasting your brand’s future, his market projections for 2024, and how his friend happened to date Jerry Seinfeld.

In today’s Up Arrow Podcast episode, William Harris chats with Kristian Hansen, the Founder and CEO of the sl∅ fashion company, about revolutionizing slow and sustainable fashion. Kristian describes how he generates a consistent feedback loop, the challenges he faced launching his brand, and the importance of sustainability in the fashion industry.

On this episode of the Up Arrow Podcast, David Brier, the President and Creative Director of DBD International, Ltd., joins William Harris to reveal revolutionary brand-building strategies. David shares when you should consider a brand intervention, how to develop a recognizable brand, and how to obtain buy-in from senior executives.