Podcast

10 Commercials from the 80's to Inspire Your Creativity

I was born in the 80's so a lot of the commercials that I remember on Saturday mornings were from the late 80's early 90's. In fact, these commercials probably had the most impact on me than any commercials I see today because back then, everything in my world was magical - I wholeheartedly believe the words of the voice-over. These are probably my 10 favorite commercials - the ones that I still remember all these years later - enough to care to look them up on YouTube and write a post about them. Let's talk about what makes them magical and hopefully inspire your creativity today - especially if you are feeling a case of writer's block coming on.

We think you'll also like...

Did Google Hurt Little Accounts

Google said its Smart Bidding update would make budget-limited campaigns perform closer to target. Across our ecommerce accounts, we’re seeing something far more concerning: the same spend buying dramatically fewer clicks, CPCs climbing as much as 3–25x, and revenue falling sharply—especially for smaller advertisers. We dug into the data across our portfolio to show what changed, why we believe it’s happening, and what advertisers running budget-capped tROAS or tCPA campaigns should do about it now.

Finally: Google Lets You Say No to Display in Performance Max

For years, PMax handed you the Display Network whether you wanted it or not. There was no toggle, no opt-out, nothing. That's finally starting to change.

When Ads Get Stuck

“Dig lots of small holes often instead of one very deep one.”‍ If I were to summarize this entire article into one sentence, that would be it.I had a client once with a few SKUs in the home decor sector. We went through a slight price increase on the website and the one campaign in the account dipped in performance.