OK, the title is a little ridiculous. We actually debated changing the timeframe just so that it didn’t sound way too sensational, but we decided not to because it wouldn’t be honest. So hold your skepticism, or don’t, but at least read the article until the end.

Post-Purchase Surveys are inexpensive and can offer deeper insight into the actual source consumers are valuing as the driver of their purchase decision.

Facebook Ads reporting on ROAS is broken. You’re likely pulling back on Facebook ads as a result, and hurting your business even more. Switching to a different metric based on the two cold-hard facts of your business (money leaving your bank and money going into your bank) can get you back on track and scaling profitably again.