Objectively Better Advertising Tips and Strategies

In this week’s episode of the Up Arrow Podcast, William Harris chats with Anthony Ciavirella, the Co-founder of Manmade, about building and scaling a purpose-driven brand. Anthony shares his company’s early days and how he acquired his first customers, how to produce content in-house, and the innovative stunt that kick-started his brand’s awareness.

Join William Harris in today’s episode of the Up Arrow Podcast as he interviews Justin Mares, the Co-founder and CEO of Truemed, about his tax-free solution for consumers with chronic illness. Justin also talks about his experience bootstrapping a brand, including transitioning from DTC to retail, his methods for scaling and gaining brand awareness, and how he became a serial entrepreneur in the health and wellness space.

Tune in to this episode of the Up Arrow Podcast as William Harris chats with Dr. Christine B. Whelan about harnessing your purpose to achieve authentic happiness in a consumption-driven economy. Dr. Whelan talks about the etymology of thrifting, the benefits of purposeful living, and how to balance your personal and professional endeavors.

In the latest episode of the Up Arrow Podcast, Eric Bandholz, the Founder and CEO of Beardbrand, joins William Harris for a discussion about charismatic leadership and brand storytelling. Eric explains the importance of persevering during tough times, how to identify a work-life balance that aligns with your core values, and his presence on DTCX.

Tune in to this week’s episode of the Up Arrow Podcast as William Harris invites Dayne Hepner, the Founder and CEO of Candeeze, to talk about building a brand through TikTok live-stream sales. Dayne shares the importance of consistency, how to leverage ads to promote live streams, and how to create unique content to boost sales. He also delves into his personal life, including touring with faith-based bands, growing up in Serbia, and being expelled from school.

Join William Harris for another episode of the Up Arrow Podcast as he interviews Sabri Suby, the Founder and Head of Growth at King Kong, about his $7.8 billion growth strategies. Sabri shares what DTC brands can learn about luxury brands’ customer experience strategies, the worst pitch he’s ever witnessed on Shark Tank Australia, and how he built a $500 million sales machine for MrBeast.

Tune in to the latest episode of the Up Arrow Podcast as William Harris welcomes Ross Simmonds, the Founder and CEO of Foundation Marketing, to discuss content amplification and distribution strategies. Ross talks about evaluating content engagement, his book Create Once, Distribute Forever, and how to use AI to accelerate content creation.

Tune in to the latest episode of the Up Arrow Podcast as William Harris welcomes Jay Myers, Co-founder of Bold Commerce, to discuss the subscription e-commerce model. Jay talks about the brands that benefit from this model, how subscriptions influence purchasing behavior, and the benefits of partnering with other subscription platforms.

Tune in to a new episode of the Up Arrow Podcast as William Harris speaks with Neville Medhora, the Owner of Copywriting Course, about driving conversions through compelling copywriting. Neville shares his view on the sales process as educational, how the copywriting medium can sway consumers, and his approach to mentoring emerging copywriters.