Objectively Better Advertising Tips and Strategies

On this episode of the Up Arrow Podcast, William Harris welcomes Yarden Shaked, Co-founder and CEO of Varos, to discuss how his experience with an accelerator program contributed to his business success. Yarden also shares the correlation between CPMs and CPAs on performance and how benchmarking services are progressing with AI integrations.

On this episode of the Up Arrow Podcast, William Harris welcomes Sean Larkin, Co-founder and CEO of Fueled, to discuss democratized data and its value to e-commerce business practices. Sean also shares the benefit of leveraging open-source tools and how merchants should prepare for the future of data management.

On this episode of the Up Arrow Podcast, William Harris welcomes Chase Zieman, Co-founder, Chief Data Officer, and General Manager of Data Products for Cart.com, to discuss how to solve issues associated with attribution tools. Chase also shares the limits placed around attribution models, how limited attribution will affect the marketing industry, the value of campaigns, and how utilizing the fourth dimension will impact our world.

On this episode of the Up Arrow Podcast, William Harris welcomes Jonathan Beskin, Founder and CEO of SinglesSwag, to discuss how he grew a prosperous business marketed to single women and the research he conducted to choose his sole demographic. Jonathan shares how he channels his anxiety into a healthy obsession, how his childhood has influenced his business mindset, and the challenges he’s faced as an entrepreneur.

On this episode of the Up Arrow Podcast, William Harris welcomes Valentin Radu, Founder and CEO of Omniconvert, to discuss why businesses should prioritize CLV. Valentin also shares the CLV formula, offers solutions to frequent customer experience issues, and explains how acquisition and retention rates maintain CVO.

In this episode of the Up Arrow Podcast, William Harris welcomes Robert Gilbreath, a strategic advisor and the previous Vice President and General Manager of ShipStation, to discuss the reality of being a CEO. Robert shares practical tips for managing stress levels, the value of staying connected to your peers, and his philosophy on incorporating fun in the workplace.

On this episode of the Up Arrow Podcast, William Harris welcomes Mark Friedman, VP of Digital Marketing at Eddie Bauer, to discuss utilizing omnichannel marketing strategies to leverage lifetime value and ROI. Mark shares how e-commerce has evolved in our culture, the common obstacles e-commerce brands experience, and the value of knowing how to spend your marketing budget.

In this episode of The Up Arrow Podcast, William Harris welcomes Matt Bahr, Co-founder and CEO of Fairing, to discuss how his company solves attribution challenges in the marketplace. Matt also shares how he builds and empowers his team, the challenges he faced in his entrepreneurial journey, how to identify successful marketing strategies, and his perspective on the future of customer data.