Objectively Better Advertising Tips and Strategies

On this episode of the Up Arrow Podcast, William Harris welcomes Aaron Orendorff, Head of Marketing at Recart, to discuss why brands struggle to produce favorable results from their SMS marketing strategies. Aaron shares insights on using SMS strategies effectively. He also explains how the five foundational messaging flows improve customer engagement and increase sales.

In this episode of the Up Arrow Podcast, William Harris sits down with Neal Schaffer, the Founder and President of PDCA Social, to talk about social media and influencer marketing. Neal shares his medical analogy for social media marketing, why he studies the subject, and how to curate content for diverse social media platforms.

On this episode of the Up Arrow Podcast, William Harris welcomes Nathan Hirsch, Co-founder of EcomBalance, to discuss the pertinence of accurate bookkeeping for e-commerce businesses. Nathan shares common mistakes business owners make when balancing their books, how segmenting books can accelerate business growth, and the three financial reports owners must compare monthly. He also provides resources for hiring vetted CPAs and CFOs to transcribe budget data.

On this episode of the Up Arrow Podcast, William Harris welcomes Casey Armstrong, CMO of ShipBob, to discuss trending e-commerce marketing strategies and the benefits of incorporating 3PL into your business model. Casey shares how borrowing influential brands’ strategies can maximize your profit margins and explains why simplifying your goals makes business decisions effortless.

On this episode of the Up Arrow Podcast, William Harris welcomes Ted Rubin, strategic relationship advisor, to discuss how e-commerce enterprises can boost their brand and reputation by valuing return on relationships. Ted’s marketing career provides perspective on maintaining a social media presence and strategies for personalizing the customer experience. He also urges e-commerce businesses to reevaluate the efficacy of their email marketing habits and shift to an omnipresent marketing mindset.

On this episode of the Up Arrow Podcast, William Harris welcomes Charlie Youakim, CEO and Executive Chairman of Sezzle, to discuss how his company financially empowers the next generation. Charlie shares why young individuals are attracted to Sezzle’s products, how it builds customers’ credit, and the benefits it offers brand partners. He also imparts wisdom to e-commerce founders on preserving their company through inflation and why dedicating time to team-building is your most valuable asset.

On this episode of the Up Arrow Podcast, William Harris welcomes Kunle Campbell, Co-founder of Octillion Capital Partners, to discuss how to take your e-commerce business to the next level. Kunle provides a synopsis of the six core pillars highlighted in his book and dissects the three most critical to brand growth. Tune in to learn how to cultivate your company’s narrative, use data discipline to attract consumers, and leverage human psychology in your marketing strategy.

On this episode of the Up Arrow Podcast, William Harris welcomes Alex Greifeld, Founder of No Best Practices, to discuss why brands can’t rely solely on best practices for business growth. Alex explains how feedback loops between ads and merchandising help drive profitability. She also shares why wholesalers struggle in the e-commerce space and advises brands to prioritize their marketing strategies.

On this episode of the Up Arrow Podcast, William Harris welcomes Raphael Paulin-Daigle, Founder and CEO of SplitBase, to discuss the particulars of CRO and the best strategies for optimal conversion results. Raphael shares the purpose of CRO, which testing strategies to avoid, CRO strategies worth pursuing, and why asking the right questions provides better insights than trending tests.