Objectively Better Advertising Tips and Strategies

In this episode of the Up Arrow Podcast, William Harris invites Michael Markesbery, the Co-founder and CEO of OROS Labs, to speak about turning a multi-industry problem into cutting-edge solutions. Michael shares how he recruited materials engineer Jeff Nash, his journey from a zoologist to a materials scientist, and how he obtained his pilot’s license.

In this episode of the Up Arrow Podcast, William Harris meets with Linda Bustos, the Founder and Content Creator at Ecom Ideas, to talk about e-commerce innovation through strategic website integrations. Linda breaks down the importance of detailed product data, the integration of UX design practices, and the constant evolution required to keep up with industry trends.

In today’s episode of the Up Arrow Podcast, William Harris chats with Jessica Curdi, the VP of Digital Marketing at The Beauty Bank, about the role of digital marketing in brand growth. Jessica explains the necessity of a solid analytical approach in marketing, foundational work on marketing strategies, the significance of customer retention, choosing an ideal marketing agency, and the evolution of digital marketing post-iOS 14.5.

In this episode of the Up Arrow Podcast, William Harris invites Tim Calise, the President of Coaching at Wealth Without Wall Street, to speak about building robust, service-based businesses. He explains the importance of financial freedom, his characteristics of success, and how to leverage offers to boost customer acquisition and retention.

Tune in to this episode of the Up Arrow Podcast as William Harris chats with Robb Akridge, the Founder and CEO of REA Innovations, Inc., about bridging scientific complexity and consumer appeal. Dr. Robb sheds light on the intricacies of marketing, the effectiveness of influencers, and the critical role of timing in product popularity.

In this Up Arrow Podcast episode, William Harris welcomes David Wachs, the Founder and CEO of Handwrytten, to discuss personalized customer communication. David explains how augmented reality impacts the buyer’s journey, his journey to entrepreneurial success, and why he utilizes meditation and hypnosis for stress management.

In this episode of the Up Arrow Podcast with William Harris, Amanda Brinkman, the CEO of Sunshine Studios, talks about translating personal purpose into professional excellence. Amanda also touches on overcoming purpose paralysis, integrating service into life, and building a career that harmonizes achievement with altruism.

In this episode of the Up Arrow Podcast, William Harris talks with Katie Richardson, the Founder of Puj, about weaving resilience and savvy branding into business growth. Katie illustrates the profound impact of storytelling through product experiences, the courage needed to reinvent oneself, and the empowering shift from a single-goal focus to a multifaceted approach to life and business.

In today’s Up Arrow Podcast episode, Matt Bertulli, the Co-founder and CEO of Lomi and Pela Case, joins William Harris to talk about sustainable growth for DTC businesses. He shares why building trust is foundational for high-performance teams and what it takes to scale effectively in the e-commerce world.