Objectively Better Advertising Tips and Strategies

On today’s Up Arrow Podcast episode, William Harris speaks with Jess Chan, the Founder and CEO of Longplay, about lifecycle and retention marketing. Jess discusses how to boost repeat purchase rates, how to build relationships with consumers, and even reveals how she bailed a friend out of a Mexican prison.

In today’s special episode of the Up Arrow Podcast, the President of Shopify, Harley Finkelstein, joins William Harris to discuss how to prepare for the future of e-commerce. Harley discusses the role of cryptocurrency in Shopify’s ecosystem, provides advice for aspiring entrepreneurs, and explores the evolution of entrepreneurship.

In today’s Up Arrow Podcast episode, William Harris sits down with Marianne Zakhour, the Co-founder of OrderBot, to discuss developing reliable order management systems. Marianne shares how she increases companies’ order management accuracy from 80-99.98%, the consequences of poor order management, and how to collaborate with 3PL businesses.

On this episode of the Up Arrow Podcast, William Harris welcomes Brittain Ladd, a business strategy, robotics, retail logistics, and supply chain management expert, to discuss the impact of AI on e-commerce platforms and the retail industry. Brittain also provides insight into how hyperlocal logistics cater to customer preferences, Gen Z’s involvement in the evolution of retail marketers, and his solution for reversing the decline in US military recruitment.

In today’s episode of the Up Arrow Podcast, tune in as William Harris invites John Wong, the Former Co-president of Jack Rogers, to speak about leveraging wholesale models. John explains department-level P&L statements, the impact of virtual reality on the shopping experience, and why you should integrate wholesale and DTC marketing budgets.

On this episode of the Up Arrow Podcast, William Harris welcomes Brian Nolan, the Co-founder and CEO of BookOutdoors, to discuss the lessons he’s learned from his entrepreneurial endeavors. Brian talks about the differences in marketing strategies for B2B and B2C brands, the benefits of multi-channel marketing, and the challenges many founders overlook during business acquisitions. He also expresses how leading with empathy equips team members to work toward a common goal.

On this episode of the Up Arrow Podcast, William Harris welcomes Aaron Orendorff, Head of Marketing at Recart, to discuss why brands struggle to produce favorable results from their SMS marketing strategies. Aaron shares insights on using SMS strategies effectively. He also explains how the five foundational messaging flows improve customer engagement and increase sales.

In this episode of the Up Arrow Podcast, William Harris sits down with Neal Schaffer, the Founder and President of PDCA Social, to talk about social media and influencer marketing. Neal shares his medical analogy for social media marketing, why he studies the subject, and how to curate content for diverse social media platforms.

On this episode of the Up Arrow Podcast, William Harris welcomes Nathan Hirsch, Co-founder of EcomBalance, to discuss the pertinence of accurate bookkeeping for e-commerce businesses. Nathan shares common mistakes business owners make when balancing their books, how segmenting books can accelerate business growth, and the three financial reports owners must compare monthly. He also provides resources for hiring vetted CPAs and CFOs to transcribe budget data.