Objectively Better Advertising Tips and Strategies

On this episode of the Up Arrow Podcast, William Harris welcomes Allen Burt, Founder and CEO of Blue Stout, to discuss leveraging CRO testing for maximum revenue increase. Allen details why CRO is the most profitable marketing investment, how to leverage buyer psychology in the testing stage, and the efficiency of prioritizing incremental wins using CRO strategies. He also explains how to balance gut-driven decision-making with data-driven methods and his philosophy on work ethic.

On this episode of the Up Arrow Podcast, William Harris welcomes Katharine McKee, Founder of Morphology Consulting, to discuss how businesses can improve their marketing efforts. Katharine shares inefficient marketing processes to avoid and provides valuable methods with proven success. She also explains why information is more valuable than product images.

In this episode of the Up Arrow Podcast, William Harris hosts e-commerce consultant and Founder of Data Dish, Nevin Jethmalani, to discuss how e-commerce businesses can measure marketing metrics accurately. Nevin examines the drawback of information silos, why you should analyze data from an MER perspective, and how to choose the precise metrics. He also shares marketing strategy tips, his favorite tools, and how Data Dish helps companies obtain insights using custom analytics.

On this episode of the Up Arrow Podcast, William Harris welcomes Brian Wallace, Founder and President of NowSourcing, to discuss how leveraging infographics can increase consumer engagement. Brian explains how influential brands can add value to the media. He also shares the scenarios where an infographic would be an unsuccessful marketing attempt.

On this episode of the Up Arrow Podcast, William Harris welcomes Goldie Chan, Founder of Warm Robots, to discuss why branding yourself on social media is essential for business growth. Goldie explains how to develop a personal brand, the role of storytelling in personal branding, and what to avoid when producing content. Her passion for creative innovation empowers anyone wanting to develop their personal brand.

On this episode of the Up Arrow Podcast, William Harris welcomes Alexa Vogue, SVP of Brand Partnerships at FamFluence Talent Management and Brilliant PR & Marketing, to discuss how brands can utilize content creators for marketing purposes. Alexa also shares the benefits of partnering with influencers, implementing strategies for optimal results, and negotiating compensation. She also divulges her experience as a news anchor and acknowledges the value of mental health.

On this episode of the Up Arrow Podcast, William Harris welcomes Chad Rubin, Founder and CEO of Profasee, to discuss how e-commerce brands can increase their profitability on Amazon. Chad shares how to structure your pricing on Amazon and the risk of focusing on ACOS and ROAS strategies. He also discusses the reliability of AI resources and how it contributes to business development.

In this episode of the Up Arrow Podcast, William Harris welcomes Andrew Heddle, the Head of New Business Development at Colaboratory, to discuss the elements of effective brand collaboration. Andrew shares tips for creating a campaign that cuts through the noise, the importance of synergy in a partnership, and the potential pitfalls of brand collaborations. He also highlights the inspiration behind Colaboratory, the firm's services, and case studies of successful partnerships. Tune in!

In this episode of the Up Arrow Podcast, William Harris welcomes Kurt Elster, Founder of Ethercycle and host of The Unofficial Shopify Podcast, to explore trends in e-commerce website design. Kurt shares his journey from a WordPress developer to an e-commerce consultant and how he started Ethercycle. He also identifies common design mistakes and provides tips for website optimization.