Objectively Better Advertising Tips and Strategies

On today’s Up Arrow Podcast episode, William Harris speaks with Jess Chan, the Founder and CEO of Longplay, about lifecycle and retention marketing. Jess discusses how to boost repeat purchase rates, how to build relationships with consumers, and even reveals how she bailed a friend out of a Mexican prison.

Join William Harris in this episode of the Up Arrow Podcast as he chats with Reggie Black, the Co-owner and CEO of Better Way Health, about driving sales through unparalleled customer experiences. Reggie explains Beta Glucan, how his company carved out a niche in the supplement space, and the business’ data analytics process.

In this episode of the Up Arrow Podcast, William Harris sits down with Neal Schaffer, the Founder and President of PDCA Social, to talk about social media and influencer marketing. Neal shares his medical analogy for social media marketing, why he studies the subject, and how to curate content for diverse social media platforms.

On this episode of the Up Arrow Podcast, William Harris welcomes Aaron Orendorff, Head of Marketing at Recart, to discuss why brands struggle to produce favorable results from their SMS marketing strategies. Aaron shares insights on using SMS strategies effectively. He also explains how the five foundational messaging flows improve customer engagement and increase sales.

On this episode of the Up Arrow Podcast, William Harris welcomes Brian Nolan, the Co-founder and CEO of BookOutdoors, to discuss the lessons he’s learned from his entrepreneurial endeavors. Brian talks about the differences in marketing strategies for B2B and B2C brands, the benefits of multi-channel marketing, and the challenges many founders overlook during business acquisitions. He also expresses how leading with empathy equips team members to work toward a common goal.

In today’s episode of the Up Arrow Podcast, tune in as William Harris invites John Wong, the Former Co-president of Jack Rogers, to speak about leveraging wholesale models. John explains department-level P&L statements, the impact of virtual reality on the shopping experience, and why you should integrate wholesale and DTC marketing budgets.

On this episode of the Up Arrow Podcast, William Harris welcomes Brittain Ladd, a business strategy, robotics, retail logistics, and supply chain management expert, to discuss the impact of AI on e-commerce platforms and the retail industry. Brittain also provides insight into how hyperlocal logistics cater to customer preferences, Gen Z’s involvement in the evolution of retail marketers, and his solution for reversing the decline in US military recruitment.

On this episode of the Up Arrow Podcast, William Harris welcomes Charlie Youakim, CEO and Executive Chairman of Sezzle, to discuss how his company financially empowers the next generation. Charlie shares why young individuals are attracted to Sezzle’s products, how it builds customers’ credit, and the benefits it offers brand partners. He also imparts wisdom to e-commerce founders on preserving their company through inflation and why dedicating time to team-building is your most valuable asset.

On this episode of the Up Arrow Podcast, William Harris welcomes Ted Rubin, strategic relationship advisor, to discuss how e-commerce enterprises can boost their brand and reputation by valuing return on relationships. Ted’s marketing career provides perspective on maintaining a social media presence and strategies for personalizing the customer experience. He also urges e-commerce businesses to reevaluate the efficacy of their email marketing habits and shift to an omnipresent marketing mindset.